cam started out in college creating digital portraits for music artists, influencers and celebrities. it wasn’t long before a student asked him to paint drake on a pair of sneakers. word spread, and soon other students wanted their own customs.

sharing his work on social media gave the spark that set everything in motion.

during the early days of tiktok and the covid lockdowns, cam began experimenting with fast, creative video transitions.

his detailed portraiture on iconic silhouettes like the air force 1 stood out, helping him grow an audience and refine his style.

from sneakers to jackets, skateboards, consoles, hoodies, and even phone chargers, cam explored how far custom art could go. in 2022, he focused heavily on garments like jackets and hoodies, creating 1-of-1 pieces that showcased his portrait work.

during this time he also built a community of over 110,000 followers on instagram, before unexpectedly losing the account. the setback became a turning point: cam rebuilt from the ground up, rebranding his focus towards exclusive 1-of-1 artwork, continuing to master his craft.

in 2023, cam took the next step by officially establishing camcreatez ltd.

the move also marked a new chapter personally, as he relocated from his hometown of worcester to manchester, uk.

cam createz has evolved into more than just custom sneakers, it’s become a platform for one-of-a-kind art across multiple forms.

today, cam collaborates with major brands, while also producing exclusive 1-of-1 commissions for private clients. his vision remains the same: to create art that connects people to their passions.

looking ahead, he is also developing limited collections that bring together sneakers, garments, and other mediums into curated drops, expanding his practice while staying true to his roots in customisation.