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How to Make Custom Shoes Last Longer: Expert Tips

Shoes were made for painting, so here are expert tips on understanding how to properly preserve your designs for longevity by the well-known custom shoe artist, Cam Createz.


Custom-painted shoes (or some might say 'sneakers') have been a constant reminder in the streetwear industry for years that art and creativity never die. People have been using shoes as a new, wearable canvas to express personal style, and the key emphasis there is "wearable." Keeping the artwork intact over time requires some before and after care, I am about to tell you how to make custom shoe paint last longer, so your work stays clean af.


Whether you’ve just customised your first pair or you’re a seasoned artist, understanding how to properly preserve your designs is essential for longevity.


I will share the essentials you need to this in this blog or you can visit my amazon storefront for more products I use: https://www.amazon.co.uk/shop/camcreatez 


1. Prep the Shoes Properly


Before applying any of your paint to the shoes, preparation is key.


Start by thoroughly cleaning the shoes to remove any dirt, oils, or coatings that could prevent the paint from adhering properly (if your shoes are brand new theres no need for this). Use an acetone-based nail polish remover or a leather preparer, like Angelus Leather Preparer and Deglazer, to strip away the factory finish. This ensures the paint will bond directly to the material without any interference. Keep in mind, most custom shoes are leather, but acetone/leather preparer is the best product for preparing most surfaces.


  • Tips: For canvas shoes, lightly sand the surface before painting to help the paint grip better, I use a 1200 grit choice, a very fine sandpaper. Try not to go too hard as it will fray the canvas. For plastic surfaces, clean area, sand lightly, acetone, spray an adhesion promoter, paint.



2. Choose the Right Paint


Using high-quality paint specifically designed for shoes is crucial. Acrylic leather paint (such as Angelus Leather Paint) is the most recommended option for leather and synthetic materials. It's flexible, durable, and less likely to crack compared to regular acrylic paints. You may need to mix your paint with a paint additive for different surfaces, I have listed difference surfaces and the preferred additive below:


  • For canvas/fabric, a fabric medium like Angelus 2-Soft or GAC-900 mixed with paint works best because it’s made to withstand the movement and flexing of the material.

  • For plastic/hard surfaces, Angelus 2-Hard mixed with paint will allow the paint to adhere to non-porous surfaces such as plastic or glass. Mix with paint: 50% 2-Hard for flexible surfaces, 75% 2-Hard for rigid surfaces.


  • Tip: Avoid using basic craft paint, as it won’t hold up over time.


3. Apply Thin, Even Layers


When painting custom designs on shoes, it’s important to apply multiple thin layers rather than a couple thick ones. Thick coats are more prone to cracking and peeling when worn. By layering the paint gradually, you’ll achieve a smooth, durable finish that’s less likely to chip or crack over time.


  • Tip: Allow each layer to fully dry before applying the next to ensure an even application, I use a heat gun in between layers to speed the drying process up.



4. Use a Sealant for Protection


Once you’ve finished your design, applying a protective sealant is a must. A clear acrylic finisher or sealant designed for custom shoes will lock in the paint and provide a barrier against scuffs, water, and general wear. Matte, satin, or gloss finishes are available depending on the look you want for your final design, Angelus Direct do great sealants as well as Liquid Kicks Top Coats.


I usually apply my finisher on with an airbrush, again in multiple thin layers.


5. Avoid Excessive Flexing


While custom-painted shoes are made to be worn, too much flexing in the areas where the foot bends can lead to cracks in the paint, this is typically around the toes. Design strategically by placing larger designs or intricate details in areas of the shoe that don’t flex as much, such as the sides or heels. I tend to paint my portraits in the middle of the shoes for my simple designs to avoid this.


For shoes that will experience heavy wear and require a lot of paint, consider using stencils or vinyls to create durable, thin lines that are less prone to damage.


6. Store Shoes Properly


Proper storage also helps preserve custom shoe paint. Keep your shoes in a cool, dry place away from direct sunlight, which can cause the paint to fade over time. Use silica gel packs or dry rice to absorb moisture. If possible, store the shoes in a dust bag or shoebox to protect them from dust and accidental scuffs. Also consider inserting shoe trees into your custom shoes to maintain their shape and prevent unnecessary creasing.


  • Tip: For display pieces, I recommend shrink-wrapping the shoes to better preserve the designs and protect them from dust and dirt.


7. Touch Up as Needed


Even with the best care, painted shoes can wear down over time, especially with frequent use. Touching up small areas that experience wear can help keep the shoes looking fresh. Keep the original paints on hand for quick repairs when needed and don't forget to finish it off with a sealant.


Cleaning and Maintenance Tips


  • Stubborn Stains: DIY cleaning may not fully remove dirt or stains, risking damage to your designs. Angelus Cleaner is proven to eliminate dirt without harming your sneakers.



  • Leather Cracking: DIY conditioners may not provide enough moisture, leading to cracking. Mink Oil keeps leather soft, conditioned, and protected..


Custom 'Tupac and Biggie' AF1's by Cam Createz.

Conclusion


By following these expert tips, you can significantly extend the life of your custom shoe designs. Proper preparation, the right materials, and protective care will help your painted shoes stay vibrant and wearable for years to come. Whether you’re creating for yourself or clients, preserving the quality of your artwork is key to long-lasting WEARABLE art.


Please share any work you have created with me via social media! My Instagram and TikTok is @cam.createz and I would LOVE to see what you create or if you have any further questions.


*Disclaimer: There are some affiliate links above, which means I make a small percentage of any sale made. It doesn't affect you in any way, but it supports me a little! :)

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